WHAT: The 11th Annual Hamburg Oktoberfest. This is an authentic German festival that features beer, food, wine, music, car show, dancing, live entertainment, and various potential vendors.
WHY: Hamburg Oktoberfest is a non-profit 501(c)(3) organization that is focused on the revitalization of Hamburg by donating proceeds to various organizations. Last year’s proceeds went to: “The Town of Hamburg Drug-Free Community Coalition and also the Village of Hamburg Fire Department.” In 2018, the proceeds will go to: “The Kathleen Mary House (Home for Women and Children that are victims of Domestic Violence) and The Armor Elementary School Playground (Adding handicap assessable playground equipment).” While the primary purpose is to raise funds to help support local organizations, this festival also provides a family-friendly community event. Hamburg Oktoberfest is also a great opportunity for local businesses to promote themselves through vendor and sponsorship opportunities. ADMISSION IS ALWAYS FREE!
WHERE: Memorial Park in the beautiful Village of Hamburg, located on the corner of Lake and Union Streets.
ATTENDANCE: Estimated attendance from our annual event is about @ 6,000+ people.
The success of Hamburg Oktoberfest begins with the support of businesses and organizations like you! We value the support of our sponsors and continue to work to ensure you receive the recognition you deserve. That recognition is a great opportunity to increase awareness of your own business through the promotional efforts leading up to and during the event.
To promote Hamburg Oktoberfest, we will be engaging in several promotional campaigns that include public relations to regional radio and television stations and newspapers. In addition, social media marketing will be used as a tool to spread valuable information about our Oktoberfest to a broader audience. Online promotional tools will work to create a buzz about the event. Website listings, community calendars, social media and e-mail blasts with applicable video will all be enlisted. Hamburg Oktoberfest will also be promoted with traditional print media formats such as posters, flyers, and the lighted portable sign at Memorial Park. As a sponsor, you will be included in these promotional efforts (based on meeting the sponsorship level and deadline of August 1, 2018).